No One Said We Could.
They said it couldn’t be done.That no fleet of sports cars would ever reach Angola by road – let alone through riverbeds, sand dunes, and untamed wilderness.They were wrong. Because we’re not just driving.We’re redefining what’s possible behind the wheel –&nb... weiterlesen
This time, it's not the road that matters
Before we begin, we would like to announce Last Week’s Winner Eric BoilyYour destination choice led the way, and now you’ll wear the gear that carries us all forward. Congratulations! Your Kalmar merch will soon be on its way We don’t just pass through the wild. We p... weiterlesen
Spirit of Speed Arctic 2026: New wave now open
Due to exceptionally high demand for our upcoming Beyond Adventure and following multiple requests from guests for additional driving days we are making an official announcement: We have opened an entirely new wave, running from the 8th–11th. This decision was&n... weiterlesen
Spirit of Speed Arctic 2026: Final seats now open
Each year, Spirit of Speed Arctic brings together a small group of drivers for an experience that few will ever feel. Now, as we finalize the 2026 season in Finnish Lapland, only a limited number of seats remain. This is not a track day. It is a purpose-built 3 km² ice compl... weiterlesen
Before the world discovers it
Hi, Jan here! Lifelong passion for cars, working tirelessly to create a new automotive brand, let’s be honest — it’s hard. If it were easy, everyone would do it. And sometimes, no matter how driven you are, you need a breathing hole. I found mine. Mount Etjo In ... weiterlesen
SOS 2027 almost sold out and this before the dates are public!
Lapland • January – March 2027 So here the dates are, and be fast, please. 20-23 January 202723-26 February 202726-01 March 2027 Why Spirit Of Speed Sells Out So Fast • Longest Seat Time: Others claim, BUT nobody offers AS MUCH. We deliver the longest seat time —... weiterlesen
Spirit of Speed Arctic 2026: A rare handful of seats left
High above the Arctic Circle, winter shapes a landscape that feels almost otherworldly ... and for a short window each year, we turn it into one of the most extraordinary driving environments on the planet. As we close the final preparations for the 2026 season, only a few unclaimed seats remain. Th... weiterlesen
Spirit of Speed Arctic 2026: The Drive few will ever know
Ylläsjärvi, Finnish LaplandSetup Week | Wave 1 The Spirit of Speed team arrived in Finland on 12 January, days before the first guests touch the ice. No engines.No applause.Just frozen forests, perfect ice… and a team building everything from scratch. This is what happens before Spi... weiterlesen
Meet the Team That Makes Magic on Ice
World champions, Hollywood veterans, and Arctic warriors– the people who’ll guide your Spirit of Speed journey A NOTE I’m Cheyenne Webster, and I’ve recently stepped into the roleof General Manager at Kalmar Beyond Adventure. This newsletter isn’t about sellin... weiterlesen