We Start, where others Stop!
This winter, the Spirit of Speed story continues at Kide Lodges, Lapland. A new chapter for Spirit of SpeedThe Arctic is our ultimate proving ground.On ice, precision is tested.In silence, focus is sharpened.And in the cold, mastery is forged. Now, Spirit of Speed enters a new era. This winter, we m... weiterlesen
Journeys Measured in Moments, not Miles
From the silence of the Arctic night to the roar of engines on ice,Spirit of Speed is where precision becomes instinct. The Art of ControlOn snow and ice, there are no shortcuts. Every slide teaches focus. Every correction builds instinct.Spirit of Speed isn’t just training – it’s ... weiterlesen
Cross the Alps Before Anyone Else
At Beyond Adventure, the journey starts long before the main event. Right now, our team is deep in the Alps on a recce – mapping hidden passes, testing routes, and experiencing the raw beauty of the mountains. Only through this preparation can we deliver an adventure unlike any other. Every ro... weiterlesen
Spirit of Speed Arctic 2026 - Only a Few Seats Left
Most drivers will never feel what frozen grip actually means. Most will never slide a car across 3 km² of ice with 25 km of flowing stages carved intoa silent Arctic mine. But a few will. As we close the final waves for 2026, only the last handful of seats rem... weiterlesen
Spirit of Speed Arctic 2026: The Drive few will ever know
Ylläsjärvi, Finnish LaplandSetup Week | Wave 1 The Spirit of Speed team arrived in Finland on 12 January, days before the first guests touch the ice. No engines.No applause.Just frozen forests, perfect ice… and a team building everything from scratch. This is what happens before Spi... weiterlesen
We Start, where others Stop!
Where roads cling to the mountainside and valleys fall away beneath you, legends are written one pass at a time. A Route Like No OtherEvery mile of the Alps Circumference is designed to shake the senses. Tunnels blast through solid rock, throwing drivers into daylight and dizzying views.Hairpins sta... weiterlesen
Before the world discovers it
Hi, Jan here! Lifelong passion for cars, working tirelessly to create a new automotive brand, let’s be honest — it’s hard. If it were easy, everyone would do it. And sometimes, no matter how driven you are, you need a breathing hole. I found mine. Mount Etjo In ... weiterlesen
Spirit of Speed Arctic 2026: New wave now open
Due to exceptionally high demand for our upcoming Beyond Adventure and following multiple requests from guests for additional driving days we are making an official announcement: We have opened an entirely new wave, running from the 8th–11th. This decision was&n... weiterlesen
We Start, where others Stop!
The world’s edges aren’t found by accident. They’re mapped by people who refuse to accept an easy line. The DNA of Beyond Adventure Every expedition begins with a belief:that the world’s wildest roads deserve to be experienced with purpose. That’s why Beyond Adventure i... weiterlesen
Spirit of Speed Arctic 2026: Final seats now open
Each year, Spirit of Speed Arctic brings together a small group of drivers for an experience that few will ever feel. Now, as we finalize the 2026 season in Finnish Lapland, only a limited number of seats remain. This is not a track day. It is a purpose-built 3 km² ice compl... weiterlesen