it-motive AG gewinnt Bronze beim Factory Innovation Award 2026

24. April 2026

Die it-motive AG wurde beim diesjährigen Factory Innovation Award 2026 mit ihrer Integrationsplattform IMAP mit Bronze in der Kategorie „Konnektivität und Schnittstellen“ ausgezeichnet. Prämiert wurde die Integrationsplattform IMAP, die Unternehmen dabei unterstützt,... weiterlesen

Spirit of Speed Arctic 2026 - The Drive few will ever know

21. Oktober 2025

Experience precision, instinct, and mastery on our purpose-built 3 km² Arctic ice arena in Finnish Lapland. There are drives that challenge you… and drives that change you. Spirit of Speed belongs to the second kind. This is a personal invitation to join us in the Arctic &nda... weiterlesen

The Soul Behind the Steel

28. Oktober 2025

At Beyond Adventure, we’ve always said our journeys are not defined by roads… but by the characters that drive them. Every machine in our fleet has its own spirit, forged through terrain, time, and trial. We don’t assign names for fun. We do it because they earn them. Ze... weiterlesen

The World changes with one Trip

27. Januar 2026

Right now, our team is in the far north of Finland, guiding drivers across frozen lakes at Spirit of Speed Arctic. Temperatures well below zero. Endless white horizons. The purity of ice driving. In just weeks, those same cars – and that same team – head south to Morocco. From sub-zero t... weiterlesen

Journeys Measured in Moments, not Miles

29. September 2025

From the silence of the Arctic night to the roar of engines on ice,Spirit of Speed is where precision becomes instinct. The Art of ControlOn snow and ice, there are no shortcuts. Every slide teaches focus. Every correction builds instinct.Spirit of Speed isn’t just training – it’s ... weiterlesen

SOS 2027 almost sold out and this before the dates are public!

3. März 2026

Lapland • January – March 2027 So here the dates are, and be fast, please. 20-23 January 202723-26 February 202726-01 March 2027 Why Spirit Of Speed Sells Out So Fast • Longest Seat Time: Others claim, BUT nobody offers AS MUCH. We deliver the longest seat time —... weiterlesen

Pure Arctic Exhilaration

12. August 2025

In the far north of Finland, just below the Arctic Circle, lies a frozen arena where the bold come to redefine what driving means… When you first feel the tires break traction on pure ice, something clicks. You stop driving with your muscles… and start driving with your ... weiterlesen

Spirit of Speed Arctic 2026: New wave now open

2. Februar 2026

Due to exceptionally high demand for our upcoming Beyond Adventure  and following multiple requests from guests for additional driving days  we are making an official announcement: We have opened an entirely new wave, running from the 8th–11th. This decision was&n... weiterlesen

Spirit of Speed Arctic 2026: Final seats now open

4. November 2025

Each year, Spirit of Speed Arctic brings together a small group of drivers for an experience that few will ever feel. Now, as we finalize the 2026 season in Finnish Lapland, only a limited number of seats remain. This is not a track day. It is a purpose-built 3 km² ice compl... weiterlesen

Meet the Team That Makes Magic on Ice

2. Dezember 2025

World champions, Hollywood veterans, and Arctic warriors– the people who’ll guide your Spirit of Speed journey A NOTE I’m Cheyenne Webster, and I’ve recently stepped into the roleof General Manager at Kalmar Beyond Adventure. This newsletter isn’t about sellin... weiterlesen